This design project was completed as part of a college assignment during my studies at Humber College. The objective of the assignment was to develop a new family-focused advertising campaign for LEGO, with a particular emphasis on copywriting and message-driven design.
For this project, the goal was to dream up a campaign that would connect with families and celebrate the creativity, teamwork, and tiny plastic masterpieces that happen when people sit down to build with LEGO.
Instead of being purely about flashy visuals, this assignment put a big spotlight on the words behind the idea.
Once the concept and messaging were locked in, I brought the visuals to life in Adobe Photoshop, combining layout, imagery, and typography to support the campaign idea.
Overall, it was a great exercise in blending visual design with persuasive storytelling. Proving that when strong copy and thoughtful design work together, you can build a campaign that’s just as solid as a well-snapped LEGO brick.