This design project was completed as part of a college assignment during my studies at Humber College. The objective of the assignment was to develop an advertising campaign concept for Petro-Canada that would promote the company’s car wash services while remaining strongly rooted in themes of Canadiana.
For this project, the goal was to create a campaign idea that felt distinctly Canadian while still clearly communicating the convenience of Petro-Canada’s car wash offerings. The concept focused on incorporating recognizable elements of Canadian identity that would resonate with a national audience and blending it with a noble cause like Movember.
Careful attention was given to the balance between clear promotional messaging and the playful, recognizable elements of Canadian identity that only Ryan Reynolds can provide.
The final visuals were built in Adobe Photoshop, where I brought together layout, typography, and imagery to shape the overall campaign concept. Think part advertising strategy, part national inside joke, and a healthy dash of creative experimentation.