This creative brief was completed as part of a college assignment during my studies at Humber College, as well as being a submission for the 2026 DNAD Young Ones submissions. The objective of the assignment was to create campaign ideas for Walmart, based on the brief that was provided.
For this project, the brief request unique concepts that would help Walmart relate more to their target audience of college students, ages 17-22. I came up with three different concepts that I felt could help them achieve their goals in creative ways that relate directly to their objectives.
Although the work was not selected in the D&AD competition, the project provided valuable, real-world experience in interpreting and responding to a professional creative brief. It offered a practical understanding of the expectations, constraints, and strategic thinking that are required in an agency environment.